SEO has revealed that having many inbound to your site is an important part of any complete search engine positioning strategy. You probably have received a lot of offers asking you to exchange links with other websites, and this is the rationale behind that. If you find that these websites who offer you link exchanges are related to your site, it is best to take advantage of their offers provided they are of high quality. This is what we call Reciprocal Linking, and this can definitely increase your search rankings.
One of the important aspects of search engine optimization is links. Links to your website found on many other websites on the Internet is the best way to make your PageRank higher. So, the secret to website success is links, links, links (but don’t forget content). The more links to your site, the better. It is a given that incoming links to a website help to determine its PageRank. And, PageRank is Google’s prime method for establishing trust and importance.
Link building strategies are critical to the creation of a successful SEO campaign for your site. Content is also crucial, but having great content, without anyone linking to it, will not get you very far. Like all aspects of SEO, there are many different ways to skin a cat, and link building is no exception.
Just like Yahoo, Google and every other search engine, MSN uses crawlers to build their index of sites and “crawls” the web to find new and altered information. Complex algorithms are then used to find the sites that are the best “hits” or more relevant to the search keyword inputted on the search box. This process is strictly mathematical and has fixed rules on how to rank the results of the searches. The results are ranked according to relevance, but there are also some special specifications for a website to get a top ranking on the results page.
While most any search engine discussion tends to just focus on Google for its sheer domination in the marketplace, ignoring Yahoo would not be a smart choice. According to Comscore, Compete.com and Hitwise Yahoo holds approximately 20% of the US search engine market share – a very large number. Yahoo, unlike Google is also a content provider and therefore has bit of a different approach to search and the SERPs (search engine results pages) than does Google. By the way, YAHOO stands for “Yet Another Hierarchical Officious Oracle” – how’s that for a mouthful?
The biggest fear any website owner has is coming in to work one day and doing a quick verification of his Google rankings only to find that his site has disappeared altogether from Google. It’s a nightmare that many share – but like most fears, it can be conquered and the best way to do that is with knowledge. You need to thoroughly understand the different penalties that Google could impose and also the risks that you must avoid so that you don’t have to worry about these issues.
There is no official definition from Google yet about their Google TrustRank (nor is there ever likely to be one), but they did just register the trademark for the name “TrustRank”. They might be introducing it to the public in the near future, and perhaps the introduction of the Sandbox is just an extension of the TrustRank implementation.
With this new system, Google will only give high search engine positions to those websites who are deemed trustworthy and legitimate. The system will also seek to eliminate any websites using blackhat or spamming techniques to get a higher search rank.
The PageRank formula is proprietary to Google and it is a method by which Google calculates authority for a given page on the Internet. It is commonly referred to as PR or by its numeric value PR0 thru PR9, the higher being the more authoritative. In other words, a PR0 site is an “unknown” and a PR9 site (there are very few of them, Google is one) is the top of the totem pole. Many people mistakenly believe that PageRank is site specific – completely false – it’s all in the name. Your home page may carry a PR4 but every other page on your site may be a PR0.
Understand some of the core organic principles of SEO is critical, but when you start to look at the way SEO really works, you must take it down to the individual search engine you are targeting. Just look at the very definition of SEO – search engine optimization – clearly the ‘specific’ search engine is critical. There are certain core elements of SEO that universally apply to all search engines, but the specifics of how they are interpreted and enforced vary from search engine to search engine.
SEO optimization, as previously discussed, is primarily broken down into onsite and offsite optimization. While you may have more direct control over onsite optimization factors, offsite optimization is even more critical. The reason it is even more important is that offsite optimization is what governs how many sites are linking back to you site and that, after all, is the prime factor effecting your sites popularity and/or PageRank (along with the quality and relevance of those backlinks).