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SEO optimization, as previously discussed, is primarily broken down into onsite and offsite optimization. While you may have more direct control over onsite optimization factors, offsite optimization is even more critical. The reason it is even more important is that offsite optimization is what governs how many sites are linking back to you site and that, after all, is the prime factor effecting your sites popularity and/or PageRank (along with the quality and relevance of those backlinks).
SEO is a multi-faceted process that you have to tackle from several different angles. SEO is basically comprised of Onsite Optimization and Offsite Optimization. To truly be effective at SEO you have to tackle it on all of these fronts simultaneously – they each have their own importance and relevance to your overall goals of ranking well in the SERPs (search engine results pages). You can’t expect to be successful if you ignore any one portion of the complete picture.
Before launching any SEO campaign on your site, you have to do some fairly extensive research. In fact, probably 80% of the effectiveness of your SEO campaign will tie back to the quality of the initial research, market and competitive analysis. Remember that SEO is primarily targeted around search keywords and you will have thousands if not hundreds of thousands of competitors for the keywords that you wish to rank for. Competitive analysis is crucial in the creation of a solid SEO strategy for your business.
SEO stands for Search Engine Optimization and is both a science as well as an art form. If all of the rules of the game were known, such as the rules of chess, then strategy and tactics would merely be a matter of math and science. However, SEO has an unfair disadvantage and that is that it is trying to win a game that without definitive knowledge of all the rules and, to complicate the task further, the rules are constantly changing.
SEO has many twists and tangles, but through it all, there are some core principles that need to be adhered to – these are the basics and are generally viable in all of the search engines. Sure there are loads and loads of advanced SEO optimization tactics, but in order to apply them you really must first adopt the basic core principles of organic SEO.
Getting incoming free one-way backlinks can be the lifeblood of your site. There are many ways to accomplish this. You can spend a lot of time commenting on blogs, purchasing links, linkbuilding or, you could just “attract” good quality links via link baiting. Creating effective link bait is not nearly as hard as it sounds, but there are some guidelines you want to follow in order to maximize your effectiveness.
This is one of those phrases that get tossed around a lot on the Internet and so many have become so accustomed to hearing it, that they don’t really listen anymore. However, this is probably one of the single most important concepts that you need to adopt in your quest to understand how the Internet and SEO (Search Engine Optimization) works. Content truly is king. Keep that in the forefront of your mind as you develop your marketing and SEO strategies and you will be well served.
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