To many businessmen and women alike, the recent craze for social media sites such as Facebook, Twitter, Digg, Delicious and about 300 others seems to be silly and juvenile. And in some ways, that is exactly what social media and web 2.0 is all about – putting a personality online. However, there is a whole separate avenue of thought that you should consider. First and foremost your business decisions should be governed by their likelihood to contribute to the bottom line – revenue.